See how your actions are impacting your presence.
Reach out to your supporters, start a discussion with the people that do not agree with you.
Observe how your comments are changing the recipient of your message reaction.
Act on the mood of the crowd, monitor what the streets are thinking.
Be the first to react to the data.
Be the first to buy when the positive information is in.
Be the first to sell when the bad news is spreading.
Monitor Your presence on the social network.
Monitor your brand on twitter, observe the messages after your conferences.
See and react to the changes in the crowd narration